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The GTM Cookbook

The Open source cookbook for Google Tag Manager

About

This project is licensed under the terms of the MIT license.

Contents

If you want to jump straight in, take a look here.

Using Tag Manager
Naming Conventions
Useful Variables

Why?

Let’s say, for whatever reason; you’re going to hack a load of front-end changes into a website where CMS access and function is limited. You’ve chosen to use GTM because it’s there, possible and probably the most straight forward way. Without using your A/B testing framework as an overlay generator.

This is hopefully the cookbook for you. It should give you what you need to structure Tag Manager tags, include the scripts you need, get the data you want and replace all the things.

Other useful resources

Tag manager is Quirky, through the years there have been a few wonderful posts on how to do tricky stuff in GTM. Here’s the ones I use.

Variables

First, and probably the most useful, is the Variables guide by Simo Ahava.

This guide will tell you absolutely everything you can do with GTM Variables.

PDF Copy from 14/12/18