Naming Conventions
Use these, they’re good.
Conventions to use
- Variable:
SNAKE_CASE_ALL_CAPS - Tag:
PascalCase - Trigger:
camelCase
Why?
Tag Manager’s Search function is pretty good. Searching for jquery when you have a tag, variable and trigger all defined with jquery in the name could be difficult. With a decent naming convetion you’ll know which is which.
Warning on Namespaces
It’s common to see namespaces used in GTM, don’t do that. my_project_some_variable suggests that a variable has limited scope, it usually doesn’t so there’s no point. It also makes searching for stuff a bit of a nightmare, the results list will be my_proj... which is no good.